Brand Resources

Morphic Brand Kit

Morphic Brand Kit

Morphic Brand Kit

Guidelines and assets for representing Morphic

consistently across every touchpoint.

02

Wordmark

Our wordmark should always retain its original proportions, spacing, and visual balance.

Morphic

Morphic

Primary

Morphic

Dark

Morphic

Preserve proportions and spacing

Morphic

Don’t stretch or alter letter-spacing

03

Color

A restrained palette gives Morphic a calm, intelligent, and trustworthy visual language.

Deep Navy

#0A1A2F

Deep Navy

#0A1A2F

Midnight

#111318

Midnight

#111318

Graphite

#2C313A

Graphite

#2C313A

Slate

#5D6471

Slate

#5D6471

Warm Gray

#A6A099

Warm Gray

#A6A099

Ivory

#F7F5F1

Ivory

#F7F5F1

04

Typography

Geist is the primary Morphic typeface across product and brand touchpoints.

Aa

Aa

Heading

H1

H2

48px

40px

Medium

Medium

Display

Display

Display

24px

20px

Medium

Medium

Body

Body

Body

16px

14px

Regular

Regular

Caption

Caption

12px

Regular

05

Usage

Morphic

Do

Use approved logo artwork

Maintain clear space

Preserve proportions

Use approved colors

Morphic

Don’t

Stretch or distort

Change colors

Add effects

Place over busy backgrounds

Download media kit

Need the complete asset package?

Please don’t alter the Morphic logo in any way

Download media kit

Need the complete asset package?

Please don’t alter the Morphic logo in any way

Download media kit

Need the complete asset package?

Please don’t alter the Morphic logo in any way