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KNOWLEDGE
Amanda Ye
Growth, Morphic
8 min read
Stack fragmentation, SaaS sprawl, and tool fatigue describe the same problem from different angles: too many disconnected systems and too little shared understanding between them.
We started out wanting to fix this the obvious way.
We built one platform and tried to put everything we thought GTM teams would need inside it. But after talking to customers, we realized we had been wrong. Teams did not need another all-in-one platform. They needed a unified context layer that connects the specialized tools they already use, so context can move freely between systems without anyone having to migrate away from what's working.
What is stack fragmentation?
These statistics help explain why companies would want to create an all-in-one platform. But that only addresses the surface of the problem. After talking to our customers, we realized companies don't need an all-in-one platform. Some of the concerns they raised include:
"Organizations typically hit a point, usually around 50 employees, where an estimated 20% of collective work time is spent on overlapping systems"
"Context switching consumes up to 40% of productive time"
"Data silos cost the average mid-size enterprise an estimated $12.9 million a year"
What we learned
What we learned
A new teammate gets asked a question they’ve never heard before.
The system:
Surfaces three past conversations on the same topic.
Shows who answered it before and how.
Lets them reply confidently in seconds.